Pickle BERRY

Analytics Dashboard

$24,567
Total Revenue
12.5% vs last period
342
Total Bookings
8.3% vs last period
$71.85
Avg Revenue/Booking
3.7% vs last period
73.2%
Court Utilization
2.1% vs last period
Revenue Trends
Booking Patterns
Court Performance
Dynamic Pricing Impact
Customer Segments
Repeat Booking Rate
Customer Lifetime Value
AI Insights
Peak Demand Opportunity: Your Tuesday 6-8 PM slots have 40% higher demand than pricing suggests. Consider implementing 25% peak pricing for 18% revenue increase.
Weather Pattern: Rainy day bookings for indoor courts increase 65% on average. Auto-adjust indoor pricing by 30% when rain is forecasted.
Group Booking Trend: 4-player bookings increased 23% this month. Promote group packages to capture this growing segment.
Revenue Optimization
Immediate Action: Reduce weekend morning prices by 15% to increase utilization from 58% to target 75%. Projected revenue impact: +$3,200/month.
Seasonal Strategy: Implement winter membership promotions in October. Historical data shows 35% membership increase potential.
Corporate Outreach: 3 nearby companies have high employee pickleball interest. Target for corporate packages worth $15k+ annually.
Top Performing Courts
Court Name Revenue Bookings Utilization Avg Price Performance
Tournament Court A $8,450 89 84.2% $94.95 Excellent
Premium Indoor #1 $6,230 156 78.5% $39.94 Good
Premium Indoor #2 $5,890 142 71.2% $41.48 Good
Outdoor Court #3 $3,997 178 65.8% $22.46 Average
Weather Impact on Bookings & Revenue